3+ day, 13+ hour ago   (599+ words) Most in our industry should care about having independent, trusted third-party measurement anchoring the buying and selling of all advertising in the U.S. First, the amount of money at stake is enormous; U.S. ad spend will approach half a trillion dollars this…...

3+ day, 13+ hour ago   (93+ words) 09/10/2026 MediaPost Become a free MediaPost member now to read this article Log in if you are already a member Digital Ad Overload Sends Consumers Running For Print, Survey Finds Americans are drowning in digital advertising, and many have responded with…...

3+ day, 10+ hour ago   (267+ words) Amazon announced a partnership with OpenAI on Thursday to allow its advertisers to run ads in ChatGPT, starting with select brands in the U.S.Previously, the marketplace had been restricting access to its web store from artificial intelligence (AI) platforms like…...

3+ day, 12+ hour ago   (260+ words) A new campaign from Jim Beam turns football’s dreaded “doink” into a chance to reward fans. Through “Hit the Beam,” football fans can win TVs and other prizes when a field goal misses and strikes the goalpost or “beam.” The…...

4+ day, 6+ hour ago   (157+ words) OpenAI will restrict competitors in generative artificial intelligence firms from promoting their products within ChatGPT in an unannounced policy change, Investing.com reports, sourcing The Information. The shift was revealed when OpenAI notified advertising partners that campaigns for stand-alone image…...

4+ day, 6+ hour ago   (297+ words) Jason Kint, CEO at Digital Content Next, tweeted a chart on Twitter Thursday showing how Google and Facebook control the advertising market. Using data from eMarketer and others, the chart shows "how the two platforms inhaled the digital advertising market…...

4+ day, 6+ hour ago   (158+ words) OpenAI will restrict competitors in generative artificial intelligence firms from promoting their products within ChatGPT in an unannounced policy change, Investing.com reports, sourcing The Information. The shift was revealed when OpenAI notified advertising partners that campaigns for stand-alone image…...

4+ day, 12+ hour ago   (136+ words) Less than a month after naming Canvas Worldwide as its media agency, fast casual restaurant chain Five Guys has named Los Angeles-based ad agency Mirimar its creative AOR following a competitive pitch. After decades of eschewing traditional advertising and marketing…...

5+ day, 14+ hour ago   (103+ words) For all of its sophistication in audience targeting, Meta's next challenge may be convincing users that advertised products exist somewhere outside a server farm. Become a free MediaPost member now to read this article Log in if you are already…...

4+ day, 17+ hour ago   (108+ words) The UPS Store has a new national campaign, highlighted by Blu, its first brand character. Friendly and supportive, Blu helps small-business owners navigate the challenges of running a business. The new creative by Doner Advertising runs across broadcast television, digital,…...