3+ day, 9+ hour ago   (290+ words) Could Australia's proposed law bring back the importance of the follower count? The Australian government has unveiled big plans for draft legislation that will force social media platforms to let users turn off algorithms and manually choose what content appears…...

3+ day, 14+ hour ago   (154+ words) Creator marketing budgets are up 171% year-over-year — but brands are still leaving money on the table. CreativeX research found that 28% of creator ad spend on Meta was effectively wasted in 2025 when branding missed the first three seconds. The infrastructure problem is…...

3+ day, 14+ hour ago   (164+ words) What does it take to create a brand-creator partnership that genuinely resonates? It’s not just about follower counts; it’s about alignment, authenticity, and a shared vision. Whether you are a brand looking to elevate your influencer marketing strategy or a…...

5+ day, 11+ hour ago   (441+ words) The roll-out of the opt-out was completed on August 31st, but the European Commission wants to know whether publishers will actually use it. ​ Back in June, the UK’s Competition and Markets Authority (CMA) announced that publishers would have more control over…...

6+ day, 13+ hour ago   (893+ words) Affiliate marketing has always been valued because it is easy to measure. The final click is easy to measure, but that does not automatically make it the most valuable moment in the journey. If content has helped a consumer discover…...

1+ week, 4+ day ago   (359+ words) James Bentley rounds up the biggest news in AI from the summer, and explains how it affects affiliate and partnerships Welcome to the first edition of my monthly round-up of how AI is changing the affiliate industry, covering the main…...

2+ week, 4+ day ago   (746+ words) The IAB has released its updated AI Transparency & Disclosure Framework to achieve greater synchronicity across regional and regulatory variations. ​Marketers are increasingly integrating AI tools into workflows, analysis and even creative development. However, regulation is slowly catching up, and disclosure…...

2+ week, 5+ day ago   (1046+ words) Plus, PMA toolbar standards could be on the way. This week, against the backdrop of recent controversy, we’ve got a deep dive into the new PMA industry standard for toolbars; we take a look at Reddit’s LLM visibility decline — and…...

2+ week, 5+ day ago   (148+ words) Being a content creator is a fairly new career path as far as jobs go back, yet 57% of Gen Zs dream of making it their profession. As the creator economy matures into a recognised and highly employable sector, conventional film,…...

3+ week, 2+ day ago   (274+ words) Reddit’s citation share has dropped to under 1%, according to Promptwatch. For many in marketing, Reddit has been the flavour of the month. In the last few years in Britain, its user base has grown to snatch the fourth most-visited social…...