5+ day, 17+ hour ago   (893+ words) Affiliate marketing has always been valued because it is easy to measure. The final click is easy to measure, but that does not automatically make it the most valuable moment in the journey. If content has helped a consumer discover…...

2+ week, 3+ day ago   (746+ words) The IAB has released its updated AI Transparency & Disclosure Framework to achieve greater synchronicity across regional and regulatory variations. ​Marketers are increasingly integrating AI tools into workflows, analysis and even creative development. However, regulation is slowly catching up, and disclosure…...

2+ week, 4+ day ago   (1046+ words) Plus, PMA toolbar standards could be on the way. This week, against the backdrop of recent controversy, we’ve got a deep dive into the new PMA industry standard for toolbars; we take a look at Reddit’s LLM visibility decline — and…...

3+ week, 1+ day ago   (274+ words) Reddit’s citation share has dropped to under 1%, according to Promptwatch. For many in marketing, Reddit has been the flavour of the month. In the last few years in Britain, its user base has grown to snatch the fourth most-visited social…...

3+ week, 3+ day ago   (165+ words) The launch, in partnership with Exa, offers what it calls a “privacy-first” AI browser experience. Here’s what it could mean for you. ​It’s been a big year for AI announcements, from tech launches to regulatory roll-outs. The implications have been…...